Alejandro Pena Keter CEO On The Importance of Sustainability

As the Managing Director of Group Keter, Alejandro Pena is responsible for all activities of its subsidiaries and affiliates, which operate in North America, Europe and emerging markets in Asia. Since joining the company in 2008, Alejandro Pena has been instrumental in growing Keter’s business. During his tenure, Group revenues have tripled from $1.5 billion to $4.5 billion and its market capitalization has increased from $1billion to $4.5 billion. In addition to driving growth through acquisitions, acquisitions and new strategic initiatives across its portfolio of brands. Alejandro Pena spearheaded the development of a proprietary technology platform to bring the latest innovations to consumers around the world. Prior to joining Keter, Alejandro Pena served as Vice President of Marketing for the Latin America region at Whirlpool Corporation. Starting his career in the US and Latin America, he created and managed businesses across all major categories for Proctor & Gamble, Kimberly-Clark and Nestle before joining Whirlpool in 1999.

The HSE Leader

This Group is a leading international consumer goods company with operations on five continents. Based in the Netherlands, Keter Group employs over 36,000 people worldwide. The company’s portfolio of 28 brands include products for home and living, office, cleaning and laundry areas. Keter is a vertically-integrated group. Its key brands are available in a wide range of countries including North America, Europe and emerging markets such as India and China.

Keter Group

This is a leading global provider of building products backed by leading customer satisfaction performance (CSP) data to drive growth and innovation. The company’s “We’re committed to creating sustainable living spaces for people everywhere” brand promise is based on a strong commitment to sustainability. Company values include social responsibility, workplace health and safety, fair business practices and environmentally sustainable practices. Keter’s CSP data demonstrates its commitment to continuous improvement beyond low CSP results by encouraging employees to think, act and report on how they can improve the company’s performance in these areas..

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