Jose Auriemo Neto: Transforming JHSF for the Future of Brazilian Real Estate

The property market around the world is booming, and lots of metropolitan cities around the globe are seeing soaring investments in property development. From New York City, to Dubai, and to the budding mega cities of China, construction seems to be never ending. In Brazil, property development is also seen with a bright future ahead, resulting to a construction boom of residential and commercial properties in its major cities, like Sao Paolo and Rio de Janeiro.

JHSF, a Brazilian property developer, can be considered as the leader in the nation’s real estate world. The company is known for its high-end and luxurious properties, ranging from hotels, condominiums, and upscale shopping centers. The company traces its roots back in 1972 when they have seen Brazil’s potential as one of the next real estate hub. With its prime location in the South American continent and the international attention that Rio de Janeiro is presently receiving, JHSF made the right decision. From a small, local company, JHSF’s presence can now be felt not only in Brazil’s territories, but also in Uruguay and New York.

Behind the success of JHSF is its passionate and innovative chairman and CEO, Jose Auriemo Neto. He first joined the company in 1993 and from then, had lead several successful projects including Parkbem, which became a company managing parking lots and in 1998, under his leadership, JHSF managed to secure the rights for the development of Shopping Santa Cruz, JHSF’s first shopping center.

With all the expenses they had to shell out in building luxurious properties, JHSF is now moving towards revenue collection. Beginning in 2006, they decided to build mega projects that would generate a lot of income for the company, by partnering with other firms around the globe, such as luxury brands, that would attract customers who belong to the upper class that are willing to pay more in exchange of first class goods, services and experiences. The first one of these was the Parque Cidade Jardim, which is a massive mixed-use project. In 2009, luxury brands such as Hermes opened their first outlets inside shopping centers developed by JHSF, turning them into a shopping mecca for high end brands.

As years go by, more and more developments are being planned or constructed under the JHSF banner, and people are excited to witness how they would transform Brazil’s skyline.

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