When it comes to online dating Whitney Wolfe is building a different landscape. She is the person that is changing everything that people are interested in. Her time spent researching those companies that are building better platforms for interactions online has been invaluable.
As the co-founder of Tinder Whitney Wolfe already knew what she was up against. She knew that there was a real need for more people to connect with one another in a whole new way. That is why decided to create Bumble. This is how she presented people with a whole new way to meet. She put the women in charge of making the first move. Now she is expanding her Bumble brand even further.
When Whitney Wolfe creates a brand she does her homework. She knew that people were getting matches on Bumble for dating purposes, but she knew that everyone was not going to be looking for an opportunity to date. That is the reason that she made a decision to actually create more platforms for people that wanted to build other connections.
Bumble BFF and Bumble Bizz have expanded the options for people that wanted to build friendships and socialize. This has been the way that she has made herself a lot more valuable in the social media arena. This is a way for Bumble to remain relevant to social media users even after they have become connected to their perfect partner. They may not have a need to find a romantic match, but there is always a need for more friends. She realized this early on and now people are praising her for the creative force that she has behind social media. Her expansion shows that she is interested in competing with more than Tinder. With this expansion it is obvious that Whitney Wolfe is interested in competing against Facebook, Twitter and LinkedIn. She has created the super social media empire that can cater to all the needs of the millennials.
Whitney Wolfe is still under the age of 30. She has a youthful spirit, and that is what allows her to innovate.