The telecommunications industry has seen a rapid transformation in recent years with the advent of omnichannel communication. Mitto AG, a leading provider of omnichannel communication solutions, has been at the forefront of this revolution. Ilya Gorelik, the CEO of Mitto AG, has been sharing his insights on the importance of omnichannel communication and how it changes how businesses communicate with their customers.

"Modern businesses must adopt omnichannel strategies powered by AI to meet customers' shopping preferences. No successful way forward without it." Read more by Laura Apel on @MyTotalRetail. #omnichannel #AI #shoppingpreferences https://t.co/sME5Dnx1Tq

— Mitto (@mittoglobal) April 28, 2023

Omnichannel communication refers to the ability of businesses to communicate with their customers through multiple channels such as SMS, voice, email, social media, and more. This approach ensures customers can interact with businesses on their preferred channel, leading to a better customer experience. According to Ilya Gorelik, “Omnichannel is no longer a luxury, but a necessity for businesses looking to stay competitive in today’s digital age.”

One of the key benefits of omnichannel communication is that it allows businesses to reach their customers in real-time. With the rise of smartphones and social media platforms, customers are always connected and expect instant business responses. According to a study by Salesforce, 64% of consumers expect companies to respond to and interact with them in real time. By leveraging omnichannel communication, businesses can meet these expectations and provide a better customer experience.

Another important aspect of omnichannel communication is its ability to provide businesses with valuable customer insights. By tracking customer interactions across multiple channels, businesses can better understand their customer’s preferences and behavior. This information can help businesses tailor their messaging and improve their customer experience.

The omnichannel revolution is here to stay, and businesses must adapt to stay competitive. Mitto AG and its CEO, Ilya Gorelik, have been at the forefront of this transformation, providing businesses with cutting-edge omnichannel communication solutions. By leveraging omnichannel communication, businesses can improve their customer experience, gain valuable customer insights, and stay ahead of the competition.